THE ULTIMATE BUSINESS CASE FOR LGBT MARKETING
Why market to the LGBT community through regional LGBT media? How can you be sure that this is the right move for you and your brand?
The truth is that marketing to LGBT individuals makes good business sense – and reaching them through regional media is an excellent way to show up and support the community authentically.
The LGBT community has more than $1.7 trillion in spending power – both at the B2B and B2C level. NGMA publications have a collective readership over 400k in print and 1.1 million online.
Those numbers are increasing year over year, and the risk of backlash for marketing to the LGBT community has largely faded into the past. In fact, now more than ever, brands that personalize their advertising to the LGBT community and their allies, gain lifelong, loyal customers.
In this white paper, you will learn about:
- LGBT buying power at a glance
- Demographics and trends
- Case Studies
- Changing demand in representation
- The Corporate Equality Index
- Benefits of organizational inclusion
- What’s next?